This is for the design geeks, the innovators, the artists and the right brainers who have a fire in their belly to do something more.

TARRA is a community of “Women Who Create”—architects, graphic designers, furniture makers, photographers, woodworkers, blacksmiths, artists, weavers, printmakers, artisans and crafts (wo)men who are innovating and elevating their craft. We place women at the center of the conversation by highlighting those who are breaking barriers and pushing the boundaries of what’s possible in design.

Our Mission

Born from an acute awareness of the gender gap in the design industry, our mission is to give women access to life-changing opportunities for growth by providing the tools, resources and community to help them build successful businesses and careers.

By creating an open platform where “Women Who Create” can network, collaborate, find inspiration, and learn about the experience of design as career—we can:

  1. Cultivate a more diverse demographic throughout the creative community.
  2. Ensure equality in pay, media representation and opportunities for achievement.
  3. Provide young women and girls with the confidence to pursue design as a career.
  4. Give women the financial leverage to pursue their dreams.

We want out girls in shop class. We want our girls in engineering school. We want our girls building with LEGOS. We want the 50% of women in architecture school to become the 50% of licensed architects…not the current 15%.



Founder, Executive Director

Kate Bailey has 20 years of experience as a journalist, editor and marketing executive in the world of architecture and design. In 2015, after having met with numerous women in the creative industries, she founded TARRA: Women Who Create—a project intended to address the gender gap in the design industry by increasing women’s presence in design media. The platform rapidly expanded to include networking, education, mentorship and events programming. Today, Bailey has set her sites on not just creating the TARRA community, but also providing the women of TARRA with access to life-changing opportunities for growth.


Managing Director

Trystin Sova has led a chaptered career spanning hospitality, non-profit organizations, design, and business strategy. In 2013, she began working with a furniture design and manufacturing house, and is currently in the process of developing a design collective alongside RISD Furniture Design graduates Elish Warlop, Laura Kishimoto and Jason McCloskey. She was first introduced to TARRA after designers Elish and Laura were featured on the platform, and was quick to get involved. Trystin provides insight into the creative industries, and is hungry to both learn from and empower fellow “Women Who Create”.